Qorus Innovation in Insurance Awards 2021

Hippo’s home insurance quote flow with real-time binding

Submitted by
10/04/2021 Insurance Innovation


A reimagined home insurance quote. Hippo allows customers to bind a quote online in 5 minutes, which used to take customers up to 3 days and hours of phone calls with an agent.

Innovation presentation

For the majority of Americans, their home is the largest financial asset they own today. And yet, home insurance, a critical part of the protection of that asset, hasn’t met modern homeowner needs. The process of obtaining an insurance quote has remained an antiquated, disjointed process that relies on the support of an agent and inconsistent policy approval timelines.

In April 2017, Hippo launched to shift the focus of the home insurance industry back to the end customer - the homeowner. Hippo’s goal was to redesign the customer experience, starting with a reimagined application process using data sources to answer property specific questions like the roof condition or side material of the wall. Through this process, Hippo eliminated the tedious list of 60+ questions asked during the initial application process and reduced it to less than 10. This model has set a new precedent in the industry by using technology and data to anticipate the needs of its customers and define more accurate coverage upfront.

Why? There is continued appetite in the market for a modern experience, empowered by the customer, without the need for a middle-man. Hippo saw the transformation in how people approach financial services and brought the insurance bind experience to the 21st century so that you no longer have to buy home insurance the same way your parents did.

Uniqueness of the project

Even today, most insurance companies do not allow customers to buy insurance online. Hippo’s mobile experience, 60 second quote process, and omni-channel approach where customers can call, chat, or email, meets customers where they are today.

By leveraging technology and real-time information starting with its quote flow, Hippo has reversed the traditional reactive model of insurance to a proactive one. Its smart home devices, home maintenance services and coverage provide long-term value and ease for its customers. By building its own technology stack, and dynamic underwriting Hippo is leading the industry forward by successfully adapting to the changing technological environment and shifting needs of its customers.

This model has become the bedrock for Hippo’s partnerships with financial institutions and other insurance companies. Its web flow has been built in a way that’s flexible and adaptable to partner needs, allowing Hippo to send people into any part of the flow, at any point in time.

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