AMAE® – Digital Insurance for People with Type 2 Diabetes Qorus Innovation in Insurance Awards 2022

AMAE® was designed to target a new, previously underserved, segment of the population for which insurance penetration has been minimal: individuals with Type 2 diabetes. With more than 10 million people living with this chronic disease, Mexico has one of the highest rates of death attributable to diabetes and a correspondingly high measure of disability-adjusted life years. More than health insurance alone, AMAE® provides access to a comprehensive platform of personalized services, such as diet and exercise plans, lab tests, and medical monitoring, as well as a wellness rewards program. Users can access these benefits through one online hub. Ultimately, AMAE® seeks to improve the quality of life for policyholders through a customized digital experience. It is the first all-digital health insurance product in Mexico, with the entire operation, from sales to claims adjudication, being local. The AMAE® ecosystem demonstrated early success at generating leads on social networks, especially Facebook, having reached a community of more than 138K in a period of 10 months, connecting users who share interests, helping relate success stories, and informing the target audience about product benefits. The creators behind AMAE® believe this innovation will change the way insurance is conceptualized and sold in Mexico and will eventually lead to opportunities to offer insurance products to people living in other markets and with other chronic diseases.