Domain Driven Agency Operations (DDAO) Qorus Innovation in Insurance Awards 2023

Submitted by

Ping An Group

With over 227 million retail customers and 693 million Internet users, Ping An is one of the largest financial services companies in the world.

Premium
13/04/2023 Insurance Innovation
Driving agency operation innovations to transform workforce, powered by a domain marketplace.
Innovation details
Country
China
Category
Workforce Transformation
Keyword
Operational excellence & efficiency, AI & Generative AI, Innovation, HR & New ways of working, Life insurance, Automation

Innovation presentation

Researches show over 80% of insurance companies worldwide face challenges such as unsustainability, rigid processes, and poor flexibilities when transforming workforce. DDAO (Domain Driven Agency Operations) is to build a new workforce by fusing enterprise, physical and digital together to unleash novel possibilities, where the "domain" is the nexus. Powered by a Domain Marketplace (DM), DDAO provides agents with abundant digital toolkits to innovate their operation model. DDAO organizes the agency operations by 3 types of domains: - Core Domain, the core business logic and functions: Recruitment, Training, Marketing & Sales, Metrics & Incentives, and Management; - Capability Domain, the ubiquitous capabilities for agency operations: Access Control, Analytics, Assessment, Interview, Meeting, Notification, Plan, Task, etc.; - Resource Domain, the physical and digital assets that support the agency operations: Algorithm, Benefits, Content, Promotion, Workplace, etc. From the user interface perspective, the DM allows agents to access various widgets and tools from a simple portal, to personalize their workflow, and to exchange ideas with others across domains. From the system perspective, the DM is a well-structured and fully-integrated platform tailored for agency operations. It contains 258 functions and supports 825 business processes for 400,000+ agents. DDAO transforms workforce by enabling agents to creatively change their operation models, and bringing agilities to spawn complementary innovations.

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