FranceCategory
Social, Sustainable & Responsible BankingKeyword
ESG & Sustainability, Retail banking
Innovation presentation
The founders started to work on the project in 2012. After 2 eventful years, Nickel was launched on February 11, 2014 with a handful of adventurous tobacconists who believed in the project. In less than a year, more than 70,000 customers joined Nickel.
The initial ambition was promising but modest : the founders had hoped for 150k customers. But it attracted way more! Imagine you are celebrating your birthday and that you invited 30 people except that in fact 400 show up. That's what happened to Nickel! So in view of the rapid popular enthusiasm, they had to find a solution to perpetuate, solidify their model and manage to serve all acquired and future customers.
At Nickel, our main strength is our deep desire for inclusion, which has led us to think of a model that is the antithesis of the competition. Combining tech and physical points of sale is something quite unique and makes us accessible to everyone.
Since 2014, Nickel lies on strong values: •Universality: Nickel is the account for everyone and treats all the clients the same - whatever their revenues or assets - offering the best customer service •Simplicity : it is very simple to open an account and to manage your operations •Usefulness with transparent fees and no bad surprises •Benevolence : 88% of Nickel's customers are satisfied or very satisfied with our services.
Nickel was bought over by BNP Paribas in 2017.
Nickel is growing rapidly, and we are continuing to expand our distribution network by relying on partner tobacconists in France. We are also continuing to roll out this unique model combining digital and physical outlets in Europe: France, Spain, Belgium, Portugal and Germany in 2023. The key to the success of this expansion in each of these countries lies in the values of simplicity and accessibility, a local approach with distribution partners in local stores, and dedicated teams on site.
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