Deuna QR Button: Driving the Payments Revolution in Ecuador Qorus-Infosys Finacle Banking Innovation Awards 2024- Nominated
Submitted by
Banco Pichincha
Grupo Pichincha is an Ecuadorian based business group focused in the banking and insurance sector with presence in Ecuador, Perú, Colombia, Panamá, Spain and the United States. Since its foundation in 1906, Grupo Pichincha has been committed to the development of the countries where it holds operations. In Ecuador, Grupo...
EcuadorCategory
Business Model TransformationKeyword
Customer acquisition & loyalty, Customer experience, Operational excellence & efficiency, Digital channels & Omnichannels, Strategy & Business model, Payments, Embedded finance & Super apps
Innovation presentation
Transforming payments, connecting Ecuador! For years, the country struggled to reduce the use of cash, but government efforts did not achieve the desired acceptance. Thus, Banco Pichincha saw the opportunity to lead the payments revolution with its Deuna solution launched in 2020; 4 years after the launch of the App, which today is the leading digital wallet in the country, the innovative QR Button functionality was massified to continue strengthening the digitization of cash. This bold initiative offers an agile, secure and attractive alternative. Now, the adoption of the Deuna QR Button is overcoming the barriers of change, driving modern payment methods that connect more Ecuadorians. By extending this feature to Deuna's entire digital payments ecosystem, which is the largest in the country, this transformative vision is reshaping the way Ecuador transacts. A crucial step towards a more inclusive, digitized and prosperous economy.
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