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27/06/2024 Banking Innovation
In order to enhance the customer experience, we have redesigned the Bradesco app's Loans menu. This new version presents product options according to the amount entered by the customer, adapting to the user's needs and profile.
Innovation details
Country
Barbados
Category
Core Offering Innovation
Keyword
Loans, Digital channels & Omnichannels, Retail banking

Innovation presentation

We are pleased to announce the revitalised Loans area of the Bradesco app, which provides customers with a comprehensive list of financial products that perfectly meet their needs. This not only streamlines the search and comparison process, but also enhances the user experience, providing a more intuitive and personalised area. The new system allows customers to access the most suitable products according to the amount they enter in the "How much do you need?" field, making it easier for them to find the product that best suits their needs.

1. The customer accesses the Loans section of the Bradesco app and inputs the desired loan amount in the "How much do you need?" field. They then click on "See offers" to view the available Options;

2. The customer is presented with the most suitable offers, based on the amount they have entered;

3. Once this process is complete, the customer can select the offer they prefer and continue with the purchase journey for each product.

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