desBRAva Program Qorus-NTT DATA Innovation in Insurance Awards 2025- Nominated
BrazilCategory
Workforce TransformationKeyword
AI & Generative AI, Transformation, Innovation, HR & New ways of working, TrainingBusiness Line
Employee BenefitsDistribution Channel
Online / Direct
Innovation presentation
The "desBRAva" (Explore) Program represents a bold leap toward embedding a culture of innovation within our company. Designed and executed internally by Bradesco Seguros' Innovation Team with HR support, this pilot program skillfully combines strategic content and cutting-edge methodologies tailored to organizational needs. From over 300 applications and 2,000 nominations, 30 carefully selected employees embarked on a gamified, immersive journey into innovation concepts, tools, and strategies. Considering strategic topics as organizational ambidexterity, artificial intelligence, startup ecosystems and more, desBRAva is a foundational step toward cultural transformation, uniting diverse teams under a shared vision of progress and creativity.
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