Qorus-NTT DATA Innovation in Insurance Awards 2025

Audience Priming & Lead Nurturing Through Chatbots

Submitted by

Zurich Insurance Group

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26/02/2025 Insurance Innovation

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Traditionally, we see high bounce rates for complex insurance products on zurich.ch, especially from social media ads. Our goal was to improve the customer journey and lead quality through audience priming using chatbots from our partner, LoyJoy.

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