PieceWise - Decomposing Wisdom into personalized Pieces Qorus-NTT DATA Innovation in Insurance Awards 2025 - Winner
ChinaCategory
Workforce TransformationKeyword
Customer experience, Operational excellence & efficiency, AI & Generative AI, Transformation, Video services, Marketing & sales, Training, Assistance, LearningBusiness Line
Life InsuranceDistribution Channel
Agents
Innovation presentation
In today’s digital age, short-form videos have become a preferred medium for insurance sales professionals, offering an engaging and efficient way to acquire knowledge and develop skills. These bite-sized videos simplify complex concepts and address the challenges of long-form videos that demand substantial time and attention. However, many insurance companies still rely on lengthy videos for online training, which can hinder agents’ ability to quickly access specific knowledge points.
To overcome these challenges, a micro-video learning platform, enhanced with intelligent retrieval capabilities, has emerged as a solution. The PieceWise System divides videos into segments and generates concise summaries that highlight product features and benefits. It allows agents to engage in targeted, micro-learning sessions, reinforcing less familiar areas of knowledge.
By transforming an extensive library of over 3.5 million long-form videos into key insights, the platform has achieved significant success, with engagement rates rising to 86.7% and click-through rates increasing by 103%.
Agents can use the platform to quickly resolve uncertainties, access related videos, and receive curated recommendations on product knowledge, sales techniques, and case studies. Notably, the platform manages over 50,000 searches per day, with popular video segments achieving a 70% click-through rate, and users reporting a high satisfaction rating of 4.9 out of 5.
Interested in learning more?
Qorus has a library of almost 8,000 innovation case studies across critical areas like customer experience, sustainability, marketing & distribution and more that can be used to inform your decision-making.