Quotation Management System Qorus-NTT DATA Innovation in Insurance Awards 2025
MalaysiaCategory
InsurtechKeyword
Customer acquisition & loyalty, Customer experience, AI & Generative AI, Home insurance, Insurance, Marketing & sales, Claims management, Automation, UnderwritingBusiness Line
Commercial Insurance, Accident Insurance, Employee Benefits, Home Insurance, Liability Insurance, Motor insuranceDistribution Channel
Agents, Bancassurance, Brokers, Online / Direct
Innovation presentation
The Quotation Management System (QMS) is a revolutionary digital solution designed to transform the insurance quotation process by streamlining workflows, reducing manual intervention, and enhancing speed and accuracy. The primary objective of QMS is to automate the end-to-end quotation lifecycle, from creation to policy issuance, by integrating AI-driven data extraction, workflow automation, and real-time validation into a centralized platform. This eliminates inefficiencies that have long plagued insurers, such as prolonged turnaround times, human errors, and fragmented processes across departments. The need for such a transformation arose from the challenges insurers face with legacy systems, manual data handling, and increasing customer expectations for faster and more transparent services. Traditionally, insurance companies rely on outdated, siloed systems that lack interoperability, causing delays in responding to customer requests and inefficiencies in policy issuance. QMS was developed to address these pain points, ensuring insurers can improve operational efficiency, boost customer satisfaction, and enhance profitability by reducing time-consuming administrative tasks.
In the competitive landscape, many insurers still operate on legacy infrastructure, making it difficult to adapt to the demands of modern customers. While some industry players have adopted digital tools, most solutions focus on isolated improvements rather than holistic transformation. Unlike traditional systems that digitize existing manual processes without optimizing them, QMS fundamentally reengineers the workflow, embedding AI-powered decision-making, optical character recognition (OCR) for document processing, and predictive analytics to enable real-time risk assessment and pricing accuracy. This differentiation makes QMS a market disruptor, allowing insurers to not only match but exceed industry benchmarks in efficiency and responsiveness. The inspiration behind QMS stems from successful digital transformation stories in banking and fintech, where automation and data intelligence have significantly improved customer experience and operational agility. Memo Agility recognized the opportunity to bring similar advancements to the insurance sector, leveraging its deep industry expertise to craft a solution that bridges the gap between traditional insurance processes and cutting-edge technology.
The development and implementation of QMS required cross-functional collaboration, engaging multiple departments including IT, product development, operations, compliance, and customer service. IT teams played a crucial role in ensuring seamless system integration, while operations specialists provided insights into process inefficiencies and workflow optimization. Compliance experts ensured regulatory alignment, addressing critical aspects such as data security, auditability, and adherence to insurance standards. The customer service team contributed to designing an intuitive interface that improves user adoption and minimizes training efforts.
The results so far have been nothing short of transformational. Insurers who have adopted QMS have reported a 60% reduction in quotation processing time, a 70% decrease in manual errors, and a significant improvement in policy conversion rates due to faster response times. The automation of document handling and validation has not only improved efficiency but also reduced compliance risks, ensuring a more robust, error-free underwriting process. Additionally, the system has enhanced overall customer engagement by enabling insurers to deliver real-time quotations, customized pricing models, and seamless digital interactions, leading to higher retention rates and improved customer satisfaction scores. As the insurance industry continues to evolve, QMS stands as a testament to the power of digital transformation, redefining industry standards and setting new benchmarks for efficiency, accuracy, and customer-centric service.
Interested in learning more?
Qorus has a library of almost 8,000 innovation case studies across critical areas like customer experience, sustainability, marketing & distribution and more that can be used to inform your decision-making.