Generali Italia & Welion health services ecosystem Qorus-NTT DATA Innovation in Insurance Awards 2025
Submitted by
Generali
Generali is one of the largest global insurance and asset management providers, present in over 50 countries in the world, with a total premium income of € 81.5 billion in 2022.
ItalyCategory
Re-imagining the Customer ExperienceKeyword
Customer experience, Prevention, Video services, Health insurance, Beyond financial services & ecosystems, AssistanceBusiness Line
Home Insurance, Health Insurance, Employee BenefitsDistribution Channel
Agents
Innovation presentation
Concept and Objectives Generali Italia and Welion have launched a comprehensive health services ecosystem as part of their Partner of Life Strategy. The main objective is to provide an integrated and omnichannel health experience for policyholders, combining insurance and service expertise to offer protection, wellness, prevention, and efficient claims processes.
Reasons Behind The initiative aims to reaffirm Generali Italia's commitment to welfare by creating a dedicated Health & Welfare Business Unit. This unit leverages the strengths of Generali Welion in claims management, healthcare network management, and the development of health services to meet the growing demand for comprehensive health and welfare solutions.
State of Competition Generali Italia and Welion are positioned uniquely in the Health & Welfare market, with significant resources and a broad network of affiliated healthcare facilities. Their approach of integrating digital and physical health services sets them apart from competitors, offering a seamless and user-friendly experience for customers.
Sources of Inspiration The project draws inspiration from the need to provide holistic health services that cater to the diverse needs of policyholders. By integrating various services into a single platform, Generali Italia and Welion aim to simplify access to healthcare and enhance the overall customer experience.
Departments Involved Health & Welfare Business Unit: Central to the project, combining insurance and service expertise. Generali Welion: Specializes in claims management, healthcare network management, and health service development. Contact Centers: Provide customer support and handle booking requests. Digital Channels Team: Integrates health services within the insurance company's applications and reserved areas. Branches: Play a crucial role in sales and health claims management.
Generali Italia and Welion's health services ecosystem aims to offer a comprehensive and user-friendly experience, ensuring policyholders have access to the best possible care and support.
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