Generali EYST Qorus-NTT DATA Innovation in Insurance Awards 2026
Submitted by
Generali
Generali is one of the largest global insurance and asset management providers, present in over 50 countries in the world, with a total premium income of € 81.5 billion in 2022.
FranceCategory
Customer Experience ReinventedKeyword
Customer experience, Home insurance, PaymentsBusiness Line
Home InsuranceDistribution Channel
Online / Direct
Innovation presentation
In a context where compensation is still mainly paid by bank transfer — involving an unavoidable delay of at least 48 hours before the insured can access their funds — the Generali-EYST partnership introduces a major breakthrough: a virtual card, generated instantly, sent to the customer via a simple SMS link, and immediately usable through Apple Pay and Google Pay to cover expenses related to the claim.
Based on SaaS technology, the card is linked to a dedicated account funded by the insurer, which radically transforms the claims process: the insured no longer needs to advance the costs incurred for repairs.
The service also innovates by integrating a cashback mechanism, allowing policyholders to increase their purchasing power with partner retailers. Initially deployed for water and electrical damage claims on an over-the-counter basis, this card is intended to be gradually extended to all MRH coverages, marking a profound and lasting evolution in the claims settlement model.
EYST redefines the role of the insurer: from a simple issuer of transfers, Generali becomes an involved player, offering a payment method under its own brand, creating new points of contact and enabling satisfaction to be measured from the very first use. The customer experience thus shifts from a logic of waiting to one centred on usage.
Launched at the end of 2025 at Generali, the PoC deployed for water and electrical damage claims on an over-the-counter basis is based on a resolutely innovative solution, enhanced by major technical advances in 2025-2026: smart notifications, Generali-branded card, cashback system with partner retailers, one-click addition to the digital wallet, automated residual transfers, dedicated assistance and full integration with Edenred/Mastercard.
With the Generali EYST partnership, compensation is entering a new era: no more waiting, no more cash advances, no more uncertainty. The insured benefits from immediate, concrete and reassuring support — an experience that fully reflects the promise of modern, seamless and usage-based insurance.
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