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Generali

Generali is one of the largest global insurance and asset management providers, present in over 50 countries in the world, with a total premium income of € 81.5 billion in 2022.

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04/03/2026 Insurance Innovation
The Generali EYST partnership enables instant compensation payments to customers via a virtual card, sent by simple SMS and usable immediately via Apple Pay/Google Pay. A reimagined claims experience: seamless, instant and with no upfront costs.
Innovation details
Country
France
Category
Customer Experience Reinvented
Keyword
Customer experience, Home insurance, Payments
Business Line
Home Insurance
Distribution Channel
Online / Direct

Innovation presentation

In a context where compensation is still mainly paid by bank transfer — involving an unavoidable delay of at least 48 hours before the insured can access their funds — the Generali-EYST partnership introduces a major breakthrough: a virtual card, generated instantly, sent to the customer via a simple SMS link, and immediately usable through Apple Pay and Google Pay to cover expenses related to the claim.

Based on SaaS technology, the card is linked to a dedicated account funded by the insurer, which radically transforms the claims process: the insured no longer needs to advance the costs incurred for repairs.

The service also innovates by integrating a cashback mechanism, allowing policyholders to increase their purchasing power with partner retailers. Initially deployed for water and electrical damage claims on an over-the-counter basis, this card is intended to be gradually extended to all MRH coverages, marking a profound and lasting evolution in the claims settlement model.

EYST redefines the role of the insurer: from a simple issuer of transfers, Generali becomes an involved player, offering a payment method under its own brand, creating new points of contact and enabling satisfaction to be measured from the very first use. The customer experience thus shifts from a logic of waiting to one centred on usage. 

Launched at the end of 2025 at Generali, the PoC deployed for water and electrical damage claims on an over-the-counter basis is based on a resolutely innovative solution, enhanced by major technical advances in 2025-2026: smart notifications, Generali-branded card, cashback system with partner retailers, one-click addition to the digital wallet, automated residual transfers, dedicated assistance and full integration with Edenred/Mastercard.

With the Generali EYST partnership, compensation is entering a new era: no more waiting, no more cash advances, no more uncertainty. The insured benefits from immediate, concrete and reassuring support — an experience that fully reflects the promise of modern, seamless and usage-based insurance.

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