Offer of Financial Protection Insurance for the Agro Credit Line (E-agro) Qorus-NTT DATA Innovation in Insurance Awards 2026

Submitted by

Bradesco Seguros

Premium
04/03/2026 Insurance Innovation
The Prestamista team created a pioneering partnership to offer credit life insurance on E Agro, ensuring rural producers’ loans are settled in case of death or accidental disability, giving families security and supporting activity continuity.
Innovation details
Country
Brazil
Category
Product & Service Innovation
Keyword
Beyond financial services & ecosystems, Life insurance, Agricultural banking and insurance
Business Line
Assistance, Income protection, Life Insurance
Distribution Channel
Online / Direct

Innovation presentation

The innovation includes the implementation of a partnership between the e-agro platform and the Financial Protection insurance (Bradesco Vida e Previdência), offering greater peace of mind to the agribusiness audience and rural producers. The solution is fully digital, supporting both the self-service journey and the specialist/advisor profiles available through e-agro.

The platform provides specialized credit solutions, including mandatory‑resource credit lines aimed at agricultural and livestock production, as well as offerings of machinery, equipment and related services. A key differential of E‑agro is the fully digital contracting of the Rural Product Certificate (CPR), including the modality backed by machinery and equipment, enabling more autonomy, security and agility for producers and agribusiness companies.
The E‑agro ecosystem includes key strategic partners across agribusiness categories — from agricultural machinery, inputs and implements to digital agriculture, irrigation, solar energy and other sectors of the value chain.
The development and evolution of the platform with the implementation of the Financial Protection Insurance for Rural Producers involved multidisciplinary teams from several Bradesco areas and partner companies: Banco Bradesco; Bradesco Vida e Previdência; IBM; Systems Department; Bradesco Seguros Systems Department; Compliance; DCCE; Corporate Governance; Bradesco Experience; and Commercial Areas.
As a result of its strategy of innovation, integration and digitalization of the sector, Financial Protection Insurance reached R$ 3 million in revenue between July 2025 and January 2026, consolidating itself as one of the main digital platforms for agribusiness in the country.

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