SAB Moment Qorus-Infosys Finacle Banking Innovation Awards 2025

SAB Moment is a lifestyle-driven digital innovation launched through SAB Mobile that transforms the way customers give and receive gifts. The idea originated from the Innovation Champions Program, where employees were empowered to identify real-world customer needs and develop creative, scalable solutions.

The core objective was to simplify and enhance the gifting experience—moving beyond traditional money transfers to create an emotional, user-friendly journey. Customers often struggle with how to give meaningful financial gifts: choosing the right format, sending it easily, and making the moment feel personal. SAB Moment was designed to answer that challenge.

Through design thinking, the team validated key pain points and shaped the concept around cash gifts, e-vouchers, loyalty points, and more—adding features like anonymous gifting, wishlist creation, and collaborative gifting. The product was co-developed with support from IT, Digital Banking, Retail, and Marketing departments, with business sponsorship from WPB.

The solution was launched in phases as MVPs, each expanding capabilities while maintaining customer-centricity. In just two months (Feb–Apr 2025), SAB Moment recorded over 201,000 transactions, signaling immediate traction and customer adoption. Forecasts show growing balances and high interest in new features like BNPL gifting and international reach.

SAB Moment is more than a product—it’s a shift toward emotional, everyday banking. It reflects SAB’s mission to integrate innovation into customer lives, not just accounts.