VakıfBank “FİDE – A Friendly Financial Hand” Project Qorus-Infosys Finacle Banking Innovation Awards 2025

In Turkish, “FİDE” means “seedling” and is also short for “Finansal Dost Eli” – meaning “A Friendly Financial Hand.” True to its name, the project aims to support the growth of businesses by offering packages with fee exemptions that encourage customer loyalty, reactivation of dormant clients, and acquisition of new ones. These packages—developed by analyzing VakıfBank customers’ activity levels and financial needs—are offered in 7 distinct types to address varying customer profiles. By providing fee exemptions or discounted rates, we aim to increase customer satisfaction while identifying and rewarding high-value clients, ultimately boosting loyalty and profitability. The process is managed under branch portfolio managers for newly acquired customers, while fully automated mechanisms serve existing customers. The system is also highly flexible: packages can be quickly revised or diversified to match customers’ evolving needs and market conditions. In short, the key objective of the FİDE project is to optimize both customer loyalty and bank profitability through smartly designed financial advantage packages. As of May 2025, over 230,000 customers have begun benefiting from the newly launched FİDE packages.