From Profile to Path: Tiered Logic That Converts Qorus-Infosys Finacle Banking Innovation Awards 2025

Submitted by

imagin (CAIXABANK)

Premium

11/06/2025 Banking Innovation

Smart mortgage routing that adapts the user journey based on real-time behavior—boosting conversion through relevance.

Innovation details

Country
SpainCategory
Operations and Workforce TransformationKeyword
Customer experience, Strategy & Business model, Data, Mortgage

Innovation presentation

This tiered system categorizes mortgage users into three stages (property secured, exploring, undecided) and routes them to personalized flows. By acknowledging different readiness levels, it eliminates friction and boosts user experience. The system reduces SLA by 30% in Tier 1 and increases conversion significantly.

Want to keep reading?

Become a Qorus member to get access to all our innovations

Check our offer

Interested in learning more?

Qorus has a library of almost 8,000 innovation case studies across critical areas like customer experience, sustainability, marketing & distribution and more that can be used to inform your decision-making.