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In 2025, Taiwan entered a super‑aged society. Fubon Life launched dividend‑sharing participating policies and used an IMC campaign to brand them as Taiwan’s next‑generation national policy, driving 15M views and No.1 market share.
Qorus-NTT DATA Innovation in Insurance Awards 2026
Taiwan Next-Gen Policy: Fubon Life Participating Policy Marketing & Communications
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11/02/2026
Insurance Innovation
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