Taiwan Next-Gen Policy: Fubon Life Participating Policy Marketing & Communications Qorus Innovation in Insurance Awards 2026- Nominated

Submitted by

Fubon Life

Premium
11/02/2026 Insurance Innovation
In 2025, Taiwan entered a super‑aged society. Fubon Life launched dividend‑sharing participating policies and used an IMC campaign to brand them as Taiwan’s next‑generation national policy, driving 15M views and No.1 market share.

Want to keep reading?

Become a Qorus member to get access to all our innovations

Interested in learning more?

Qorus has a library of almost 8,000 innovation case studies across critical areas like customer experience, sustainability, marketing & distribution and more that can be used to inform your decision-making.

Related Content