Day and Night Auto Assistance Request in the Business Portal Qorus-NTT DATA Innovation in Insurance Awards 2026
BrazilCategory
Operations & Workforce ExcellenceKeyword
Strategy & Business model, Claims management, AssistanceBusiness Line
AssistanceDistribution Channel
Brokers
Innovation presentation
Concept and objectives: We integrated, within the Business Portal, a self‑service journey to request automotive assistance day and night (24/7). The goal is to centralize the experience in the broker’s digital hub, eliminating system/phone switching and increasing agility, autonomy, and transparency.
Reasons: Previously, the request was made only by phone (or through other channels outside the Portal), interrupting the broker’s workflow and generating slowness, lower productivity, and a fragmented experience, impacting operational efficiency and the perception of modernity.
Competition situation: The project creates a differentiated position by bringing assistance into the main broker management channel, reinforcing the Portal as the single relationship hub, which increases competitiveness in a market still marked by phone‑based and poorly integrated processes.
Sources of inspiration: The strategy of centralization, self‑service, and journey fluidity — while keeping human assistance integrated when needed — and the connection with secondary journeys (such as claims) were key elements in designing the experience.
Departments involved: BARE Auto team, Digital/Business Portal cell, and internal partner areas (product, claims, operations, and technology), as well as the partner Europ Assistance for service and provider dispatch.
Key results so far:
• Growth in the volume of online assistance and adoption of the digital channel;
• Reduction in phone calls with impact on costs;
• Improvement of broker and customer NPS;
• Increased use of the Portal for this functionality.
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