Enhanced new sales journeys on mobile app and website Qorus-NTT DATA Innovation in Insurance Awards 2026

Submitted by

Al Rajhi Takaful

Premium

11/03/2026 Insurance Innovation

Modernized digital sales journeys across app and web with intuitive UI, tailored plan options, digital declarations, and multiple payments—fully optimized for seamless customer acquisition.

Innovation details

Country
Saudi ArabiaCategory
Customer Experience ReinventedKeyword
Business insurance, Customer experience, Customer service, Digital channels & Omnichannels, Marketing & salesBusiness Line
Healthcare, Health InsuranceDistribution Channel
Partners

Innovation presentation

Problem:

Existing journeys were outdated, resulting in low conversion and poor customer experience.

Solution:

Enhanced UX, simplified flows, digital MDD, and automated processing for frictionless sales.

Implementation:

Rolled out across app and web with integrated payments, automated underwriting, and instant policy issuance.

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