AIME: Bajaj General’s Go-To Guide Qorus-NTT DATA Innovation in Insurance Awards 2026

Submitted by

Bajaj General Insurance

Premium
02/03/2026 Insurance Innovation
An AI‑powered, personalised, multilingual employee chatbot offering one‑click access to HR policies, processes, and day‑to‑day support. It understands employee role, context, & language preference to deliver instant, accurate, & inclusive assistance.
Innovation details
Country
India
Category
Operations & Workforce Excellence
Keyword
AI & Generative AI, HR & New ways of working, Contact center & Chatbots, Assistance, Agentic AI
Business Line
Employee Benefits
Distribution Channel
Online / Direct

Innovation presentation

At Bajaj General, we have consistently believed that employee experience is a critical enabler of organizational efficiency, agility, and engagement. As the organization continued to scale, there was a growing need to offer employees faster, simpler, and more inclusive access to everyday HR support. With this objective, AIME (AI-ME) - an AI‑powered, personalized, multilingual employee chatbot - was conceptualized and launched to reimagine how employees interact with HR.

AIME was launched to enhance the employee experience as everyday workplace queries grew in scale and complexity, language diversity increased across the workforce. Employees today expect instant, consumer‑grade digital experiences at work - support that is always available, easy to use, and tailored to their context. AIME bridges this gap by acting as a single, smart point of contact that delivers accurate, real‑time responses while reducing dependency on manual HR interventions.

Built on advanced artificial intelligence and natural language processing capabilities, AIME goes beyond conventional rule‑based chatbots. It understands employee intent, role, location, and language preference to deliver contextual and personalized responses. The platform is designed to read and respond in multiple languages, making HR support more inclusive and accessible.

In a market where most employee chatbots are limited to static FAQs and predefined workflows, AIME stands out through its conversational intelligence and deep organization‑specific integration. Instead of forcing employees to search across portals or write emails, AIME enables one‑click access to HR policies, processes, and day‑to‑day support - anytime and anywhere - creating a frictionless and intuitive employee experience. The inspiration behind AIME (AI-ME) stemmed from best‑in‑class digital AI-assistant and the internal aspiration to build a future‑ready, digital‑first AI-HR ecosystem. The guiding design philosophy was centered on simplicity, empathy, and usefulness - ensuring HR support feels like a conversation rather than a transaction Employee feedback, recurring follow‑ups, and the vision to empower employees to find answers independently played a pivotal role in shaping the solution.

The development and rollout of AIME has been a collaborative effort involving Human Resources as the primary business owner, alongside Information Technology team for AI architecture and system integration. HR operations team contributed to aligning workflows and validating policy accuracy, while Employee Experience team supported design thinking and adoption. Since its implementation, AIME has streamlined access to HR systems, significantly improved response times, and enhanced consistency in employee communication. It has simplified how employees access everyday workplace policies and systems, enabled support in multiple languages, and strengthened employees’ experience of timely, intuitive, and digitally enabled assistance.  Today, AIME is steadily becoming the default first point of contact for employees seeking HR support - simplifying work, empowering employees, and reinforcing BAJAJ GENERAL’s commitment to innovation and employee‑centricity.

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