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10/03/2026 Insurance Innovation
The GenAI-powered Pension Transfer Chatbot is live, providing 24/7 in-journey guidance. Since launch, it delivered +79% journey progression and +105% conversion uplift, accelerating digital transfers while maintaining funnel stability
Innovation details
Country
Peru
Category
Customer Experience Reinvented
Keyword
Customer experience, Customer service, AI & Generative AI, Savings & Investments, Contact center & Chatbots
Business Line
Employee Benefits, Income protection
Distribution Channel
Agents, Online / Direct

Innovation presentation

What it is
A generative‑AI chatbot embedded directly into the digital pension transfer journey, designed to support affiliates in real time by resolving the most critical questions (eligibility, steps, funds, balances) without diverting them from the flow.

How it works

  • Activated at the highest‑friction moments of the live digital journey.

  • Provides concise, clear and governed responses aligned with official information.

  • Operates 24/7, ensuring continuity even outside human service hours.

Why it was built

  • Reduce abandonment in a high‑intent, high‑sensitivity journey.

  • Increase digital conversion without scaling assisted‑sales costs.

  • Protect core business KPIs while improving customer experience.

Scope
The chatbot is fully deployed in production and is a core component of the organization’s digital transfer operating model.

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