Hayat X Challenges Qorus-NTT DATA Innovation in Insurance Awards 2026

Submitted by

Al Rajhi Takaful

Premium

11/03/2026 Insurance Innovation

A gamified challenge ecosystem within Hayat X encouraging continuous participation and performance tracking.

Innovation details

Country
Saudi ArabiaCategory
Social, Sustainable & ResponsibleKeyword
Prevention, Health insurance, GamificationBusiness Line
Healthcare, Health InsuranceDistribution Channel
Agents, Online / Direct, Partners, Bancassurance, Brokers

Innovation presentation

Problem:

Employees needed motivation and structured engagement to maintain healthy habits.

Solution:

Interactive challenges that track progress and reward performance.

Implementation:

Integrated inside Hayat X with automated tracking and leaderboard features.

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