Leave Your Mark on the Future with Your Idea! Qorus-NTT DATA Innovation in Insurance Awards 2026

1. Overview of the Initiative

“Leave Your Mark on the Future with Your Idea!” is an internal innovation and efficiency challenge designed to unlock the creativity of Anadolu Hayat Emeklilik employees and to generate concrete, implementable ideas that improve efficiency, profitability and cost savings.

The competition invites cross‑functional teams to develop innovative solutions that leverage new technologies, digitalized processes and customer‑centric approaches. Ideas can range from small process improvements to large‑scale transformation proposals, as long as they are value‑adding, sustainable and feasible.

The initiative responds to our strategic priorities in digital transformation, operational excellence and employee engagement, and is a key vehicle for building a culture of continuous improvement and innovation.

2. Objectives

The main objectives of the competition are to:

• Generate tangible, high‑impact ideas that enhance efficiency, profitability and cost optimization.

• Encourage cross‑functional collaboration and knowledge‑sharing across business and IT teams.

• Promote the use of new technologies and digital tools in business processes and create a structured pipeline of ideas that can be tested via prototypes and scaled into implementation.

• Strengthen a culture of innovation and intrapreneurship by empowering employees at all levels (excluding unit managers to focus on broader staff engagement).

3. Concept and Design

The competition's design ensures both high-quality innovation and practical application. The theme focuses on implementing processes, functions, and applications that drive efficiency, profitability, and cost savings. Regarding team structure and rules, each team must consist of five or six employees. To encourage bottom-up innovation, unit managers are not permitted to participate. Additionally, to ensure teams have the technical capability to build prototypes, each group must include at least one—and no more than two—software developers, analysts, or test specialists. Finally, all submitted ideas must be presented in the form of a prototype that can be run on a sample data set; this requirement pushes teams to move beyond conceptual suggestions and develop evidence-based, testable solutions.

4. Timeline and Process

The competition follows a clear and transparent timeline:

• Deadline for Team Submissions:1 November 2025 

• Pre‑selection: 1 December 2025 

• Evaluation: 15 December 2025 

• Announcement of Finalists: 31 March 2026 

This staged approach allows sufficient time for idea development, internal prototyping, structured evaluation and alignment with strategic priorities.

5. Evaluation Criteria and Expected Impact

Participants are explicitly guided to think through the end‑to‑end value of their ideas by answering:

• What is your idea? 

• Which problem did you start from when developing this idea? 

• What is your proposed solution to this problem? 

• What are the expected outcomes and targets of implementing this solution? 

• Which cost items, technological tools and human resources are required? 

• What are the potential risks and challenges? 

• How can the solution contribute financially? (cost‑revenue analysis) 

• Is there a prototype or example of this idea in other companies? 

• Can you demonstrate that your idea works on a sample?

By structuring submissions around these questions, the competition ensures that each proposal includes:

• Clear problem definition and business case

• Solution design and feasibility analysis

• Risk assessment and implementation requirements

• Financial impact estimation (including cost‑savings and/or revenue potential) 

• Proof‑of‑concept demonstration through a prototype

Examples given to participants include:

• Profitability: retention of corporate customers 

• Efficiency: integration of new technologies into business processes 

• Cost savings: digitalization of operational processes 

6. Incentives and Recognition

To encourage broad participation and recognize effort and success, the initiative offers:

• Certificates for all participants, supporting recognition and internal visibility. 

• Third‑place team members: 20,000 TRY each 

• Second‑place team members: 30,000 TRY each 

• First‑place team members: 50,000 TRY each 

Gift vouchers for winning teams: 

These incentives are designed not only to reward top ideas but also to celebrate engagement and learning across the organization.