NBA tool Qorus-NTT DATA Innovation in Insurance Awards 2026

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Fidelidade

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06/03/2026 Insurance Innovation

NBA: Using AI to assist and leverage commercial performance

Innovation details

Country
PortugalCategory
Distribution ReinventedKeyword
AI & Generative AI, Marketing & salesBusiness Line
Accident Insurance, Commercial Insurance, Health Insurance, Healthcare, Home Insurance, Liability Insurance, Life Insurance, Motor insuranceDistribution Channel
Agents, Online / Direct

Innovation presentation

Next Best Action tool is a data driven digital tool , based on AI predictive models that presents best commercial products and services for each customer, displaying personalized selling scripts and personalized offers, allowing agents and call center to achieve new business in every customer interaction

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