AI‑Driven Hyper-Personalisation Engine Qorus-Infosys Finacle Banking Innovation Awards 2026

Submitted by

HDFC Bank

Get in touch
Premium
18/06/2026 Banking Innovation
Leveraging customer personas from life-stage, financial, and behavioural signals, the Hyper-Personalisation Engine uses advanced analytics and AI to analyse year-long data, enabling targeted engagement for 75% of customers.

Want to keep reading?

Become a Qorus member to get access to all our innovations

Check our offer

Interested in learning more?

Qorus has a library of almost 8,000 innovation case studies across critical areas like customer experience, sustainability, marketing & distribution and more that can be used to inform your decision-making.

Contact us

Related Content

Banking Innovation GENie is an AI-powered personalization Engine
Banking Innovation Customer Risk Categorisation
Banking Innovation Personalized Marketing Campaigns
Banking Innovation AI-Powered Customer Journey Transformation at National Bank of Egypt
Banking Innovation Agentic AI in Cards Purchase Funnel
Banking Innovation AI-Powered Call Summarization and Contact Reason Categorization
Banking Innovation Reimaging Customer Experience in social media through the use of Generative AI
Banking Innovation Understanding the Customer in 360°: An Integrated Analytics Framework Beyond Conventional Models