Standard Bank Kidz Banking Qorus Banking Innovation Awards 2017
South AfricaCategory
Best New Product or ServiceKeyword
Kids-targeted offerings, Gamification
Innovation presentation
Kidz Banking is an app for iOS and Android smartphones and tablets. It brings money to life by taking children on an exciting, interactive journey. It makes the concept of money more tangible for one’s children, empowers them to take responsibility, and ensures they’re developing healthy financial habits. Designed primarily for children aged 6 and 11, this immersive game-like app helps parents explain things like earning, saving, and spending in a practical way. With direct integration into the parent’s banking app, they have visibility and control over the transactions available to their children. Colourful digital characters – themed on the Big 5 animals – will delight children while helping them to: • Complete ‘missions’ and earn pocket money • Check their account balances • Request airtime, data or cash • Create ‘wishes’... savings goals for something they’d really like • Win badges
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