TABI – Children’s Mobile Application Qorus-Infosys Finacle Banking Innovation Awards 2025

Submitted by

Tatra Banka

Premium
11/06/2025 Banking Innovation
TABI is the first comprehensive children’s banking app in Central and Eastern Europe that combines financial education with real banking features in a gamified, child-friendly environment.
Innovation details
Country
Slovakia
Category
Product and Service Innovation
Keyword
Customer experience, Digital channels & Omnichannels, Kids-targeted offerings, Gamification

Innovation presentation

TABI was created to address the lack of digital financial tools tailored for children. The app merges education and banking, offering a unique experience where children learn about money through interactive stories and games, while also managing real financial tasks like saving, spending, and setting goals. The concept was driven by the need to improve financial literacy from an early age and to provide a safe, engaging platform for children to explore financial responsibility. The app includes a digital character, TABI, who guides children through educational content and financial operations. It was developed with input from child psychologists, UX/CX researchers, and parents, ensuring it meets the cognitive and emotional needs of young users. The app also integrates with the parent’s banking app, allowing oversight and control without interfering in the child’s learning journey. Departments involved included Product Development, UX Design, IT, Brand Management, and external partners in education, game design, and psychology. The project has already shown strong engagement from users and positive feedback from parents.

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