Neobanks and the next step: Starling Bank
Adnan Ahmed, Head of Strategy at Starling Bank, outlines the fintech’s plans to keep setting the pace for the banking industry.
The demographics of neobank users are often surprising; it is not only young people who are signing up, but also older age brackets. What is the standard profile of your target customer? What has been key to your customer acquisition success?
Digital banking has been embraced by everyone regardless of their age or location because it has introduced simple money management. The average age of a Starling customer is 37 and typically they don’t live in London; in fact, less than a quarter (22%) of our customers are based in the capital. By giving customers the ability to manage their money at the tap of an app with useful features such as, instant notifications after making a purchase, or being able to access 24/7 support digital banking is more appealing and makes people’s lives easier.
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