More than just simple pocket money at Handelsbanken

Sustainability & Regulation
02/05/2022 Interview
profile picture of Emma Granfeldt Emma Granfeldt Handelsbanken Chief Product Manager - Digital Channels Web

Emma Granfeldt, Chief Product Manager - Digital Channels at Handelsbanken, spoke with us about how the bank is turning pocket money into a learning tool for kids. 

What led to the creation of Pocket Money Assistant?

It is important for us as a bank to be a part of our customers’ ordinary financial matters -an everyday coach. We wanted to make this “middle-of-life” customer segment more active by helping them with a typical everyday problem. “How much pocket money is suitable to give?” “When to start?” “How do I teach my kids the value of money?” These are the types of questions we want to help with. 

In which channels is Pocket Money Assistant available?

It is available for everyone on our public web and also for parents/custodians in the online bank.

What were your objectives and/or KPIs? And what are the results of this initiative? What is the customers’ feedback?

We have used this in a campaign to create a more personalized feeling in the online bank. Customers who we thought would be ideal for this because due to the age of their children got a trigger on their start page. We wanted to see increased commitment and also wanted to know if this kind of innovation would be appreciated by our customers. We got a 9% conversion on that campaign. We can also deduce that we have recurring visitors to this assistant, indicating customer satisfaction. On the public web we can see that this assistant attracts mostly new visitors, through organic search, which leads us to believe that there is a need for this kind of advice out there. 

This content is reserved for our members

Join Qorus to keep reading

Related news & insights

Digital Reinvention
30/03/2023 News

U.S. Bank releases 2023 Payments Transformation Report

Survey of finance leaders finds adoption of payments technology is driving consumer loyalty and business profitability.

Sustainability & Regulation
30/03/2023 Article

Current state and ongoing evolution of financial institutions' GRC regimes

With the amended Act on Promoting the Protection of Personal Information fully in effect and a new economic national security...

Digital Reinvention
29/03/2023 Article

Banks finally see innovation as a driver for future revenue

Sarah Kocianski is a fintech and insurtech strategist as well as the leader of the Qorus Open Finance community. She...

29/03/2023 News

People in Asia seek to extend health span for longer, healthier retirement, Manulife survey shows

A long and healthy post retirement life is the aspiration of many, however many consumers in Asia are concerned about...

Digital Reinvention
29/03/2023 News

TD launches new accessibility tool to drive inclusive online experiences for users

Created by TD Lab, the new tool, TD Adapted Accessibility allows users to individualize their online experience to address accessibility...

Digital Reinvention
28/03/2023 Interview

Reshaping banking: Credit Andorra

Santiago de Larrea Teruel, Head of Innovation and Digital Transformation at Crèdit Andorrà, shares their approach to digital transformation, the...

Digital Reinvention
27/03/2023 News

Binance expands AI-powered NFT generator Bicasso

After the successful trial run, now 100,000 users worldwide can experience the technology.

27/03/2023 News

Chase opens innovative Community Center Branch in West Philadelphia

Bank to open 30 more branches in Philadelphia region through 2024.