More than just simple pocket money at Handelsbanken

02/05/2022 Interview
profile picture of Emma Granfeldt

Emma Granfeldt


Chief Product Manager - Digital Channels Web

Emma Granfeldt, Chief Product Manager - Digital Channels at Handelsbanken, spoke with us about how the bank is turning pocket money into a learning tool for kids. 

What led to the creation of Pocket Money Assistant?

It is important for us as a bank to be a part of our customers’ ordinary financial matters -an everyday coach. We wanted to make this “middle-of-life” customer segment more active by helping them with a typical everyday problem. “How much pocket money is suitable to give?” “When to start?” “How do I teach my kids the value of money?” These are the types of questions we want to help with. 

In which channels is Pocket Money Assistant available?

It is available for everyone on our public web and also for parents/custodians in the online bank.

What were your objectives and/or KPIs? And what are the results of this initiative? What is the customers’ feedback?

We have used this in a campaign to create a more personalized feeling in the online bank. Customers who we thought would be ideal for this because due to the age of their children got a trigger on their start page. We wanted to see increased commitment and also wanted to know if this kind of innovation would be appreciated by our customers. We got a 9% conversion on that campaign. We can also deduce that we have recurring visitors to this assistant, indicating customer satisfaction. On the public web we can see that this assistant attracts mostly new visitors, through organic search, which leads us to believe that there is a need for this kind of advice out there. 

Want to keep reading?

Become a Qorus member to get access to all our insights

Related news & insights

Digital Reinvention
04/03/2024 News

Ubank introduces innovative tools for enhanced financial management

The focus is on clarity regarding expenses and budgeting, addressing common financial stressors.

03/03/2024 News

Bank of America and Starbucks team up for enhanced rewards

Bank of America and Starbucks have joined forces to offer millions of customers in the U.S. enhanced benefits through a...

02/03/2024 News

Apple card: Transforming financial health for millions

With features like Apple Card Family and a high-yield Savings account, Apple is reshaping the credit card landscape, promoting financial...

28/02/2024 Study

Unveiling efficient organizational models for ESG and sustainability in financial institutions

By providing insights into diverse approaches, this paper aims to guide financial institutions in navigating the evolving landscape of CSR...

28/02/2024 News

inDrive introduces financial services for drivers

This offering provides cash loans to drivers in Mexico operating on the platform, aiming to address the financial exclusion faced...

Digital Reinvention
27/02/2024 News

BNP Paribas and Orange finalize agreement to take over Orange Bank customers

Orange and BNP Paribas have finalized agreements after exclusive negotiations initiated in June 2023. The collaboration aims to bolster services...

Open Finance
27/02/2024 News

Catapult: FundTech 360° by The LHoFT Foundation to boost fintech innovation in Luxembourg's fund sector

This initiative aims to bolster Luxembourg's standing as a global fintech leader, focusing on enhancing the fund sector's governance, cybersecurity,...

Digital Reinvention
27/02/2024 News

Cash on call: CaixaBank and Correos partner for convenient delivery service

Exclusively available to CaixaBank clients, this innovative offering allows individuals to request cash deliveries ranging from 60 to 500 euros...