What will it take to develop a customer-centric culture?

03/05/2022 Perspective
Michael Ruckman
Senteo Founder and President

Michael Ruckman is the founder and President of Senteo. He is also a senior advisor at Qorus. He discusses the importance, but also the difficulty, for banks to instil a culture of customer relationships in their employees. 

Want to keep reading?

Become a Qorus member to get access to all our content

Check our offer

Leverage community expertise to redefine finance

Our communities cover diverse topics such as digital transformation, SME finance, or Embedded insurance, providing a platform to learn from industry experts and peers.

Join a community

Related Content

Perspective Innovation Spotlight: The limits of AI-powered customer interaction
Study The AI imperative: Navigating data and AI to enhance the customer experience
Perspective Transforming customer engagement in banking: Trends for 2025 and beyond
Study Decoding the customer lifecycle: Optimal strategies and technological trends in banking for 2025
Perspective CX: The critical differentiator in today’s market
Perspective Innovation Masters: How top insurers retain customers
Perspective Stronger customer relations are key to unleashing SME banking boom
Perspective Unleashing the power of the customer experience