Unleashing the power of the customer experience

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31/10/2023 Perspective

Speakers from across the financial services industry recently shared insights into how companies in their sector can deliver the stand-out customer experience that’s vital for success in today’s digital age.


Financial services firms are racing to match the quality of the customer experience delivered by the likes of tech giants Amazon, Apple and Meta. 

Banks, insurers and other providers of funding realize they need to provide clients with an outstanding customer experience. Unless they delight customers with readily accessible, personalized and intuitive digital offerings they will quickly be overtaken by more responsive competitors. What’s more, they’ll miss a host of new business opportunities that require companies to secure a close understanding of customer needs and aspirations.

But how can financial services firms revitalize relations with their customers? How can they deliver the high-quality customer experience that’s essential in today’s digital age?

Answers to these questions were shared during a recent online conference organized by the Qorus Open Finance Community and Objectway, a software company that serves the financial services industry. Speakers from a variety of companies discussed how to develop and deliver a stand-out customer experience. Here are some key takeaways:

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