Banca Widiba: Serving digital first customers

Digital Reinvention
09/05/2023 Study
profile picture of Boris Plantier

Boris Plantier

Qorus

Head of content

The offer of online banking services is growing every day with new players entering the market, with trendy names and colorful logos. But what's behind these apps other than a simple white label offer made attractive by marketing work? Because let's face it, many of these fintechs are not banks but simple money apps.

On the other hand, there are banks like the Italian Banca Widiba, an online bank for sure, but a bank with the required skills and a real customer service set up by the bank as a priority which makes it a European reference in terms of online banking.

The Dialogue and Widdy projects that we present below are an excellent example.

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