Jack de Mooij
Rabobank
Head of Segment Value Proposition
Foreword
In the vibrant tapestry of our economy, small and medium-sized enterprises (SMEs) weave threads of resilience, creativity, and progress. They transcend mere business entities; they are the heartbeat of our communities, architects of shared prosperity. At Rabobank, we recognize the transformative power of embedded finance and its profound impact on SMEs.
Embedded finance, the seamless integration of financial services into non-financial applications, is not just a trend, but a paradigm shift. It is redefining how businesses operate, enabling them to offer financial services directly to their customers, thereby enhancing customer experience, increasing revenue streams, and fostering deeper customer relationships.
In today’s dynamic economy, SMEs are the backbone, driving innovation and creating employment opportunities. By leveraging embedded finance, SMEs can transcend traditional boundaries, availing financial services that were once the exclusive domain of banks. This not only democratizes access to financial services but also empowers SMEs to play a more significant role in the economy and society. As a leading financial institution, Rabobank is committed to supporting this transformation, providing the necessary infrastructure and partnerships to enable SMEs to harness the full potential of embedded finance.
