How data-driven personalization has helped CIBC acquire customers

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25/07/2022 article

Canada’s CIBC is an example of a bank that has leveraged data-centric, omnichannel experiences to power customer acquisition – and been rewarded for it. About a decade ago, the Toronto-based bank began to embrace a robust customer-engagement framework to deliver customized experiences, both online and in-person, that wasn’t dependent on third-party cookies.

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