Amazon Insurance Store: Exceeding customers' expectations

Digital Reinvention
Q+
20/03/2023 Interview
profile picture of Vassil Gedov

Vassil Gedov

Amazon

General Manager of the Amazon Insurance Store UK

In October 2022, Amazon announced the launch of the Amazon Insurance Store—a new, simple, and convenient way for UK customers to shop for home insurance. We asked Vassil Gedov, Head of the Amazon Insurance store, to tell us more about it.


The Amazon Insurance Store offers home insurance. Why did you focus on this type of insurance to begin with and do you plan to offer other types of insurance later?

At Amazon, we work backwards from the customer, and our insurance store is just another example of that. 

We understood that the process to find and purchase a home insurance policy was often time consuming and confusing, so we set out to deliver a simple, convenient and transparent way for UK customers to shop for home insurance. 

Right now, we're solely focused on helping customers shop for home insurance via the Amazon Insurance Store in the UK. 

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