French banking clients prefer risk profiles that make them think

In just 8 days, 5100 French banking clients digitally completed their risk profile using two distinct methods: a traditional questionnaire and an alternative, playful method based on decision science.

Three main results stand out. First, a vast majority of participants preferred the playful approach over a traditional questionnaire, especially inexperienced clients. Second, the alternative method addresses investor preferences that augmented the output from a traditional questionnaire, contributing to the third finding: participants rate the augmented method higher with regards to its usefulness and applicability to their own circumstances. The French findings confirm earlier research undertaken by everyoneINVESTED in Belgium, Ireland, and The Netherlands.