Riyad Bank unveils "Jeel" - a pioneer in Saudi banking's digital innovation
This initiative is a pivotal outcome of Riyad Bank's 2019 digital transformation strategy, aimed at propelling the bank to be the most efficient, innovative, profitable, and preferred bank by 2025.
Riyad Bank, a key player in the digital transformation journey, has marked a significant milestone with the official launch of "Jeel," an entity specialized in digital innovation and development within the Saudi banking sector. This initiative is a pivotal outcome of Riyad Bank's 2019 digital transformation strategy, aimed at propelling the bank to be the most efficient, innovative, profitable, and preferred bank by 2025.
Jeel represents a novel dimension in the digital financial industry, aligning with institutional concepts and comprehensive capabilities. As an ambitious idea turned reality, it's poised to introduce a game-changing paradigm in the realm of digital banking. Tariq Al-Sadhan, Chairman of Jeel and CEO of Riyad Bank, emphasized that Jeel underscores the bank's dedication to becoming a financial industry leader, a transformational journey with a significant impact on its path to becoming the bank of choice in Saudi Arabia.
Recognized as one of the forerunners in the digital transformation of the financial sector, Riyad Bank has consistently launched initiatives aimed at shaping the future of banking in the Kingdom and the region. Jeel, driven by Saudi youth with entrepreneurial talents, harnesses advanced capabilities. It goes beyond conventional banking, functioning as an incubator and accelerator for pioneering digital innovations, including services like BaaS, open banking, and digital payments.
Jeel's vision extends to enhancing the Kingdom's digital public ecosystem by integrating financial services in an innovative, secure, and user-friendly manner, ensuring a seamless and holistic experience. This initiative represents Riyad Bank's commitment to leading the financial industry's digital evolution, ushering in a new era of innovation.
The launch of Jeel is a testament to Riyad Bank's dedication to its digital transformation strategy, forging the path to becoming a leader in the financial sector and a catalyst for innovation and progress in Saudi Arabia.
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