Max Life's 'Mili' chatbot: Transforming customer service with AI on WhatsApp
'Mili' facilitates access to policy information and services in six languages: English, Hindi, Gujarati, Marathi, Bengali, Telugu, and Tamil. To initiate a chat with 'Mili,' simply send a 'Hi' message to the company's WhatsApp number.
Max Life Insurance has introduced an enhanced WhatsApp chatbot named 'Mili' to improve customer service. 'Mili' offers customers easy access to policy information, agent connections, and premium receipts. The chatbot supports multiple languages, including English, Hindi, Gujarati, Marathi, Bengali, Telugu, and Tamil, ensuring accessibility for a wide range of customers.
To interact with 'Mili,' customers can simply send a 'Hi' message to the company's WhatsApp number. This chatbot provides self-service options for users to find answers to their inquiries. If customers require further assistance, they can seamlessly transition to a live chat with Max Life's customer support team without leaving the WhatsApp platform.
Manu Lavanya, Director & Chief Operations Officer at Max Life, emphasized the company's commitment to enhancing the customer experience through technology. 'Mili' boasts vernacular capabilities, live chat support, and native industry-first UPI Payments, making insurance more accessible, secure, and empowering.
The WhatsApp chatbot offers round-the-clock services, featuring a native bot that keeps customers within the platform, upfront policy details, multilingual support for diverse customers, and immediate access to premium receipts. Customers can also connect with agents directly on WhatsApp from 10:00 am to 6:00 pm on weekdays.
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