Belfius Direct Assurances enters partnership with Tom&Co to distribute pet insurance

19/12/2023 News

Belfius Direct Assurances and Tom&Co have joined forces to offer Pet Insurance, addressing the need for coverage against unexpected veterinary costs. In Belgium, where 28% of households have dogs and 32% have cats, only 3% of pets are currently insured. Recognizing the potential for growth, Belfius Direct Assurances, a pioneer in pet insurance, has seen a 25% increase in dog insurance since the pandemic.

The partnership with Tom&Co, a leader in pet well-being retail, allows Belfius Direct Assurances to extend its Pet Insurance to cover cats. The aim is to be closer to families that prioritize the health and well-being of their pets. Tom&Co, embracing the philosophy of doing everything for the family, now offers a dedicated insurance plan for pet health through this collaboration.

Starting December 14, 2023, the distribution of Belfius Direct Assurances' Pet Insurance via Tom&Co will begin, initially covering dogs and expanding to include cats from early 2024.

Thierry Le Grelle, CEO of Tom&Co, emphasized the natural progression of offering Pet Insurance as pets become integral family members. The collaboration with Belfius Direct Assurances allows both companies to unite their strengths for growth in Belgium and Europe.

Frédéric Van der Schueren, CEO of Belfius Insurance, highlighted that this partnership aligns with Belfius Direct Assurances' strategy, showcasing their ambition to expand in the pet insurance market, initially in Belgium and later internationally.

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