Craig Ramsay, Global Innovation and Partnership Lead, GLCM at HSBC UK, shares insights into the evolution of embedded finance/BaaF offerings by banks. He explores essential considerations and poses critical questions for banks to address before embarking on the development of such offerings.
According to Craig, staying relevant in the future requires banks to adopt an embedded banking/BaaS model. HSBC, for instance, has strategically chosen to focus on developing its B2B offering, particularly in the SME space, and has initiated delivery in the U.S. and Indian markets.
