Gonzalo Rodriguez, Head of Group B2B2C Partnerships at Assicurazioni Generali, explains that the growing momentum of B2B2C partnerships and embedded insurance is primarily fueled by digital advancements, enabling innovative engagement models with customers. Gonzalo cites examples of recent entrants in the insurance sector from adjacent industries, underscoring Generali's unwavering commitment to developing the B2B2C channel in alignment with this emerging trend.
One certainty is that embedded offerings must provide clear value to customers while maintaining their awareness and a risk mitigation approach.
