Al Masraf, established in 1975 by His Highness Sheikh Zayed Bin Sultan Al Nahyan, has been a pivotal player in facilitating cross-border transactions and fostering regional prosperity. Owned by the Emirates Investment Authority (42.28%), the Libyan Foreign Bank (42.28%), and La Banque Exterieure d’Algerie (15.44%), Al Masraf has adapted to meet evolving customer needs.
In 2020, recognizing the changing landscape, Al Masraf initiated a digital transformation journey. With over 400 employees spread across multiple UAE locations, seamless connectivity became a priority. Disparate Wi-Fi solutions posed challenges, limiting user access and complicating IT management.
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To address these issues, Al Masraf partnered with Huawei in 2022 to implement an enterprise-grade Wi-Fi solution. Huawei's comprehensive solution included switches, Wi-Fi, and a network management system, ensuring 100% coverage and reliable connectivity. With cutting-edge Wi-Fi 6 Access Points featuring Huawei’s Smart Antenna Array Technology, Al Masraf boosted productivity with ultra-high bandwidth and low-latency connectivity.
Centralized management, powered by Huawei’s iMaster NCE-Campus platform, empowered Al Masraf's IT team to monitor and optimize network performance in real-time across branches. This streamlined approach enhanced operational efficiency and future-proofed the network for expansions.
Huawei's AirEngine Wi-Fi 6 Access Points, combined with a non-blocking switching platform, laid the groundwork for a smart working environment, offering constant, everywhere-accessible Wi-Fi for Al Masraf employees. This not only improved user satisfaction but also drove productivity gains.
In conclusion, the collaboration between Huawei and Al Masraf signifies a step towards a digitally connected, intelligent future. By embracing innovative technology, Al Masraf is poised to redefine banking experiences while staying true to its tradition of personalized service. Together, Huawei and Al Masraf embark on a journey of digital transformation, shaping a future where technology empowers growth and prosperity.
