NovoBanco is nominated in the Transformative Innovator of the Year category at the Qorus-Infosys Finacle Banking Innovation Awards 2025. We asked the bank to present its strategy and actions in terms of transformation.
What transformation strategy has your organization led in recent years?
At novobanco, our transformation strategy is anchored on three pillars: enhancing customer experience, simplifying operations, and transforming the employee journey. We are shifting from a product-centric to a journey-led organization, breaking silos and empowering multidisciplinary teams to deliver seamless, personalized experiences.
We’ve modernized our technology stack with a cloud-first approach, composable architecture, and AI-powered automation. Our operating model has evolved to embed agility, accountability, and customer-centricity across all functions. This transformation is not just digital—it’s cultural. We are building a future-ready bank that is simpler, faster, and more human, enabling us to anticipate trends, reduce time-to-market, and deliver tangible value to customers, employees, and stakeholders.
What prompted this strategic transformation?
Our transformation was driven by the need to remain competitive in a fast-evolving banking landscape. Customers now expect digital-first, hyper-personalized experiences—comparing us not just to other banks, but to the best digital services globally. Internally, legacy systems, siloed processes, and slow decision cycles hindered agility and innovation. Externally, fintech disruption, regulatory complexity, and economic uncertainty demanded a bold shift. We recognized that to thrive, we needed to simplify operations, empower our people, and place customers at the heart of everything we do. This transformation is our response to these challenges—ensuring we stay relevant, resilient, and capable of delivering sustainable growth. We also needed to make sure we were investing exactly where we needed to invest: where the contribution to overall strategy and/or business impact was greatest.
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