Transformation at Maybank

Maybank is nominated in the Transformative Innovator of the Year category at the Qorus-Infosys Finacle Banking Innovation Awards 2025. We asked the bank to present its strategy and actions in terms of transformation.


What transformation strategy has your organization led in recent years?

Maybank has driven a strategic digital transformation focused on financial inclusion and cybersecurity, aiming to create a more inclusive and secure digital banking ecosystem.

Key areas of transformation include:

a) Business & Operating Models: The Goal-Based Investing (GBI) platform democratizes finance by enabling broader access to investment opportunities.
b) Technology: The Money Lock feature enhances cybersecurity by allowing customers to secure their savings accounts against unauthorized access.
c) Customer Experience: These innovations improve trust and engagement by providing accessible investment tools and added security.
d) Culture & Workforce: The transformation is supported by a culture of agility, innovation, and customer-centricity, aligning employees with Maybank’s digital-first vision.


What prompted this strategic transformation?

Maybank’s strategic transformation was prompted by the need to enhance financial inclusion and strengthen digital security amid evolving customer needs and cybersecurity threats. Key challenges included expanding access to financial tools for underserved segments and providing secure digital transactions to build trust. The leadership recognized the importance of innovations like the Goal-Based Investing (GBI) platform to democratize wealth management, and the Money Lock feature to protect customer accounts against unauthorized access. These initiatives align with the long-term goal of creating a trusted, innovative, and customer-centric digital ecosystem. This focus ensures Maybank remains responsive to diverse customer expectations, safeguards assets, and promotes inclusive growth.