Banco do Brasil is nominated in the Transformative Innovator of the Year category at the Qorus-Infosys Finacle Banking Innovation Awards 2025. We asked the bank to present its strategy and actions in terms of transformation.
What transformation strategy has your organization led in recent years?
Banco do Brasil is at the forefront of one of the boldest journeys of digital transformation in the financial sector. Combining tradition and innovation, BB has reinvented its way of operating, placing the customer at the center of an increasingly digital, fluid, and secure experience. The integration of emerging technologies, such as artificial intelligence and digital platforms, has driven significant gains in efficiency and satisfaction. More than 93% of all transactions have migrated to digital channels, while initiatives like BB Pay and Shopping BB have established the bank as a reference in innovation. This transformation went beyond technology: it involves culture, digital inclusion, public spirit, and purpose. With large-scale training programs and engaged leadership, BB has built a continuous learning and leadership ecosystem. Today, Banco do Brasil not only keeps pace with the future — it leads it.
What prompted this strategic transformation?
Driven by its public spirit, Banco do Brasil initiated a profound strategic transformation to keep pace with the accelerated digitalization of society and maintain its leadership position. In a continental and diverse country, BB understood that innovating was more than a choice — it was a responsibility. The mission was clear: to make financial services more accessible, efficient, and humane, even in an increasingly digital world. This journey was guided by public values but with a startup mentality: agile, collaborative, and customer-centered. The transformation was not limited to technology — it involved culture, people, and purpose. BB empowered thousands of employees, redesigned processes, and launched digital solutions that now impact millions of Brazilians. Banco do Brasil proved that it is possible to transform with courage, serve with excellence, and lead with purpose.
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