Bradesco is nominated in the Transformative Innovator of the Year category at the Qorus-Infosys Finacle Banking Innovation Awards 2025. We asked the bank to present its strategy and actions in terms of transformation.
What transformation strategy has your organization led in recent years?
In 2024 we started a strategic plan focused on transformation, efficiency and customer-centric innovation, which includes adopting emerging technologies, optimizing internal processes and creating business models that improve customer experience and boost the Bank's results.
The plan includes leaders in decision-making, increasing the autonomy of technical teams and establishing complete capabilities in the squads, reducing dependencies. The transformation organizes product-oriented delivery, with clear roles and responsibilities, extending agility to areas such as the Business Unit, Operations and interfaces.
All initiatives are guided by customer needs, ensuring alignment between backlogs and OKRs.
Agile integration across all departments enables rapid responses to changes in customer behavior, increasing operational efficiency and reinforcing the commitment to service excellence, making the bank more competitive.
What prompted this strategic transformation?
We carried out a diagnosis and identified strengths and opportunities:
• The Brazilian banking market is one of the most profitable in the world, with a high Return on Equity (ROE);
• In 2023, the Brazilian market generated R$1.3 trillion in post-risk revenues, with 30-40% concentrated in retail banking, whose challenge is the cost to serve;
• Small and medium-sized companies account for 15% of revenues and should double in 5 years;
• Bradesco leads the market with 1.7MM clients and a portfolio of up to R$148 Bi. We have 1.7 billion affluent clients, with room to increase the share of wallet;
• Credit is a strategic anchor, with an advantage over fintechs;
• The organizational structure needs to be simplified;
• Investment in technology is in line with the market, with a chance to accelerate via the cloud and modular platforms;
• With more than 71MM clients, a strong brand and broad operations, Bradesco has solid foundations to move forward.
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