Rakuten Bank hits 15 million customer milestone

Digital Reinvention
21/02/2024 News

Rakuten Bank, the digital banking giant, recently celebrated a remarkable feat: exceeding 15 million customer accounts by February 11, 2024. Since its inception in 2001, Rakuten Bank has prioritized seamless banking solutions for individuals, corporations, and sole proprietorships. Achieving a total balance of 10 trillion yen in non-consolidated deposits by December 2023 further solidified its position as a premier banking choice.

Open Finance
27 Jul 2021
27/07/2021 Study

Neobanks and the next step

What distinguishes Rakuten Bank is its unwavering commitment to enhancing customer experience. From facilitating smooth bank transfers to enabling effortless salary and bonus deposits, Rakuten Bank has become more than just a financial institution; it's a trusted financial partner. With an increasing number of customers making Rakuten Bank their primary account, the bank's influence continues to expand.

To further enhance customer experience, Rakuten Bank has strengthened collaborations within the Rakuten Group, leveraging synergies to offer greater convenience and value. The user-friendly Rakuten Bank app serves as a hub for a range of banking services, ensuring accessibility round the clock.

Customers of Rakuten Bank enjoy a host of benefits, including earning Rakuten Points with every transaction, enjoying fee waivers through the Happy Program, and accessing preferential interest rates via the Money Bridge service. The integration of Rakuten Securities has further enriched the customer experience, with the recent introduction of the NISA program and zero commission trading for Japanese stocks driving substantial growth.

The overwhelming response from individual, corporate, and sole proprietorship customers has propelled Rakuten Bank to its latest milestone. Looking forward, Rakuten Bank remains dedicated to innovation, continuously striving to offer cutting-edge products and services that cater to the evolving needs of its diverse customer base.

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