Apple card: Transforming financial health for millions

02/03/2024 News

Apple Card, unveiled in 2019, has emerged as a cornerstone of financial health for over 12 million users, who collectively earned more than $1 billion in Daily Cash rewards last year. With innovative features like Apple Card Family and a lucrative Savings account, Apple is revolutionizing the credit card landscape, empowering users to achieve financial well-being.

Jennifer Bailey, Apple’s vice president of Apple Pay and Apple Wallet, underscores the platform's unwavering commitment to innovation and meeting the diverse needs of its customers. Bill Johnson, CEO of Enterprise Partnerships in Platform Solutions at Goldman Sachs, echoes this sentiment, emphasizing the platform's ongoing dedication to user satisfaction and excellence.

Users have embraced Apple Card's digital-first tools, reaping substantial benefits such as:

• Daily Cash Rewards: Users earned over $1 billion in Daily Cash rewards last year, enjoying financial incentives for their spending habits.

• High-Yield Savings: The Savings account feature has proven immensely popular, accumulating over $10 billion in deposits with an impressive APY of 4.50 percent. Users can effortlessly grow their savings while enjoying competitive interest rates.

• Payment Tools for Financial Wellness: Nearly 30 percent of users make multiple payments per month, facilitated by Apple Card's intuitive payment tools. Real-time balance and interest estimates empower users to make informed decisions and cultivate responsible financial habits.

• Apple Card Family: Introduced in 2021, Apple Card Family enables users to extend benefits to their Family Sharing Group, fostering financial health among loved ones and promoting shared financial responsibility.

• Path to Apple Card: Over 200,000 users have leveraged the Path to Apple Card program, accessing credit through personalized steps designed to enhance financial well-being and expand access to financial resources.

Apple Card also prioritizes user privacy and security, boasting features like Advanced Fraud Protection and earning recognition as the Best Credit Card for Privacy by Bankrate in 2024.

Integrated seamlessly into Wallet on iPhone, Apple Card continues to redefine the credit card experience, empowering users to make informed financial decisions, cultivate healthy habits, and enjoy unparalleled privacy and security.

Register to be kept informed of our next publications

Related news & insights

Digital Reinvention
29/04/2024 Interview

Raiffeisen Bank International secures gold at Qorus Reinvention Awards with creative financial literacy game

Timo Mende, working student at Raiffeisen Bank International (RBI), and his team won the gold award in the Distribution category...

Digital Reinvention
26/04/2024 News

CaixaBank boosts innovation with visual thinking

CaixaBank is innovating its work methodologies through its subsidiary, CaixaBank Tech, aiming to streamline decision-making processes.

Digital Reinvention
25/04/2024 News

Standard Chartered launches open banking marketplace to accelerate API adoption

Standard Chartered has launched its new Open Banking Marketplace, offering a one-stop platform for both existing and prospective clients to...

Mobility
24/04/2024 Article

Rich rewards in the mobility sector trigger a scramble for scale

To succeed in the mobility business, companies need scale – and they need it fast. Representatives from Spanish financial services...

Digital Reinvention
24/04/2024 Article

The 2024 Qorus-Infosys Finacle Banking Innovation Awards submission guide

The Qorus-Infosys Finacle Banking Innovation Awards are open for entries until June 21, 2024. Here's a guide to everything you...

24/04/2024 News

CaixaBank Private Banking opens exclusive center in Barcelona

With over €10,300 million in global assets set to be managed from this location, approximately 80 specialists will provide independent...

Digital Reinvention
23/04/2024 News

Maybank simplifies digital retail investing with Goal-Based Investment

Available on the MAE App and Maybank2u Web, this new feature allows customers to pursue their financial goals seamlessly without...

Digital Reinvention
22/04/2024 Interview

Driving innovation in e-commerce payments: a conversation with mBank's award-winning leaders

Polish bank mBank won bronze in the Operational Efficiency category at the Qorus Reinvention Awards – Europe 2024 for ‘Conversion-Boosting...