Chase recently unveiled Chase Media Solutions, a new digital media business connecting brands with its extensive customer base of 80 million individuals in the U.S. This platform allows brands to engage directly with consumers based on their interests while offering Chase customers personalized offers and cashback incentives.
What sets Chase Media Solutions apart is its blend of a retail media network's scale with Chase's first-party financial data and precise targeting capabilities. This unique combination enables brands to deliver tailored offers, leveraging insights into consumer spending habits across various categories.
The launch follows the integration of Figg, a card-linked marketing platform acquired by JPMorgan Chase & Co. in 2022. Rich Muhlstock, President of Chase Media Solutions, emphasizes the platform's ability to leverage first-party data, providing brands with unparalleled targeting opportunities.
Key features include:
• First-party data utilization: Brands can precisely target customers based on purchase history, optimizing engagement and conversion rates.
• Enhanced ROI and attribution: Clear attribution for every media dollar spent enables brands to capture incremental spend on both offline and online purchases.
• Trust and brand safety: The platform offers a verified audience and brand-safe owned channels, ensuring the integrity of marketing efforts.
Initial pilot campaigns with partners like Air Canada and Solo Stove have shown promising results in driving incremental sales and attracting new customers.
