Liv, UAE’s first digital bank launched by Emirates NBD, has become the first digital bank in the MENAT (Middle East, North Africa, and Türkiye) region to offer fully digital joint account opening. This new feature allows customers to open joint accounts through a completely digital process, providing a convenient solution for family, friends, and business partners to manage their finances together.
Customers can invite a partner to join their account by sending an invite code. The joint account offers all the traditional benefits, including paying shared bills, saving for common goals, and receiving two debit cards. Additionally, the joint accounts offer an interest rate of up to 4%. Existing Liv customers will soon be able to convert their accounts to joint accounts via a web facility, which will also be available on the mobile app.
Marwan Hadi, Group Head of Retail Banking and Wealth Management at Emirates NBD, commented: “Liv continues to offer pioneering innovations in digital banking. This completely digital joint account product is an important addition to our portfolio, providing an exceptional banking experience. By introducing such innovations, Liv anticipates customers’ needs and solidifies its position as a champion of digital banking in the UAE. We remain committed to supporting the UAE’s vision of innovation and excellence in the financial services sector.
Pedro Sousa Cardoso, Chief Digital Officer of Retail Banking and Wealth Management at Emirates NBD, added: “As banking and financial services become increasingly digital, Liv addresses the need for simple, secure, and accessible transactions. With digital-first products, Liv offers UAE customers innovative banking solutions powered by technology.”
Liv is known for its innovative offerings. It was the first in the region to provide a digital lending proposition with zero fees and introduced the Digital Salaried Bonus Multiplier Account, which rewards customers with enhanced interest rates and cashback. Liv also offers the Livionnaire raffle draw Deposit and the Money Ahead Deposit, which provides a 4% interest upfront on day one.
Additionally, Liv provides the only credit card in the region that enables one-click reward switching between Skywards miles and cashback. Its Goal Savings Accounts allow customers to set automated rules to save money easily while earning attractive returns on their balances.
